Industry Insight | Vietnam Baby Diaper Market Analysis and Outlook
In recent years, the Vietnamese baby diaper market has shown robust growth due to the rapid development of the Vietnamese economy and significant changes in population structure. As the third most populous country in Southeast Asia, Vietnam’s mother and baby products market is experiencing unprecedented opportunities.
Changes in Economic Income and Consumer Attitudes in Vietnam
With the rapid development of Vietnam’s economy, national income levels have significantly increased, giving consumers greater purchasing power for mother and baby products. This trend has spurred the rapid growth of the baby diaper market. In 2023, the total revenue of Vietnam’s baby diaper market reached $560 million, with per capita consumption of approximately $5.63. It is expected to grow to $8.02 by 2028.
Furthermore, Vietnamese consumers are becoming increasingly health-conscious and have higher quality requirements for baby products. Middle-class families, in particular, are paying more attention to infant hygiene and comfort, providing a broad market space for high-quality baby diapers.
Population Growth Rate and Stable Birth Rate
Vietnam’s high population growth rate and stable birth rate are the main drivers of the baby diaper market’s growth. According to Statista’s 2020 survey, Vietnam’s average fertility rate is 2.05 children per woman, providing a solid foundation for the baby diaper market.
By the end of 2023, Vietnam’s total population exceeded 100 million, with about 2 million newborns each year. It is predicted that from 2021 to 2025, Vietnam’s baby diaper market will maintain a steady annual growth rate of about 7.3%.
This forward-looking forecast highlights the vibrant economic development potential of Vietnam’s baby and child industry in the coming years, indicating a period of sustained prosperity in this field. As an indispensable part of daily infant care, the demand for disposable baby diapers will exhibit strong growth, bringing new development opportunities to related industries.
In October and November 2023, China exported 44.81 million kg and 49.54 million kg of baby diapers respectively, an increase of 16.89% and 20.33% year-on-year. The export value was 979.86 million yuan and 1.09 billion yuan. Vietnam was the top destination for two consecutive months, making it one of China’s largest importers of baby diapers.
Currently, while China’s baby diaper market is experiencing intense competition, Vietnam’s market continues to see a growing demand for mother and baby products, driven by a large number of newborns. For diaper brands seeking new growth, Vietnam represents an enticing opportunity.
Market Revenue and Consumption Projections
In 2023, the total revenue for disposable baby diapers in Vietnam was $560 million, with a per capita consumption of approximately $5.63. It is estimated that:
In 2025, sales are expected to grow by 4.4%
By 2028, market sales are anticipated to reach 118 million kg.
Vietnam’s baby products market relies heavily on imports. As one of Vietnam’s largest trading partners, China’s mother and baby products industry, with its strong production capacity, diverse product lines, and excellent quality control, has become the preferred choice for baby diaper imports in Vietnam. In the future, China is set to become the largest importer of baby diapers to Vietnam.
Future Prospects
The Vietnamese baby diaper market is expected to continue its strong growth trajectory in the coming years. Chinese export enterprises should keenly capture this market opportunity, enhance brand building, and deepen product innovation. By adopting high-quality and differentiated product strategies, they can strengthen their core competitiveness in the Vietnamese market.
Given the Vietnamese government’s emphasis on environmental protection and sustainable development, eco-friendly and biodegradable diaper products will become a new market trend, leading a new wave of consumption.
Against this backdrop, the scale of China’s diaper exports to Vietnam is expected to expand continuously, opening up broader market space for Chinese mother and baby export enterprises and bringing continuous business opportunities and growth momentum.
